“With everybody offering the same perks, the biggest difference between one financial institution and another has become the people who work there, making service the only true differentiator.”
In an article written by Shep Hyken, featured in The Deluxe Knowledge Quarterly, we found this quote about financial institutions. Although the playing field seems relatively stable with little product differentiation, we try to stand out on service. As Hyken states, “Delivering better service once isn’t difficult. Delivering it every time is.” That’s why we’re here to help you. We want to be sure that you receive not only a customer-friendly bank experience, but an exceptional one, every time. Whether you are in our lobby, drive through window, online banking, or closing on a mortgage loan, the difference here at Citizens Bank is the people. We don’t just strive for satisfied customers. We strive for a satisfying customer experience, every time.
Thank you for banking with us!
